Significant Properties in Richmond Virginia

Selling Significant Homes

Selling a Significant or Notable Home is Different…

Homes that rise above the norm require special techniques and special treatment.  They require additional research (if historic) and they require different demonstration of the features of the home.  They require the agent to present and armed with a higher degree of knowledge about neighborhoods, architecture, history, construction techniques and market knowledge.  They also require marketing packages that bring these strengths to the forefront in order to achieve maximum value for their owners.

[ Our Custom Photography ]

Real Estate, especially significant real estate, is best expressed visually.

Capturing the true aura of a home requires the use of an experienced and talented photographer. We have found that our best results come from those professionals that have a feel for people as well as architecture. An agent, even when armed with the best photographic equipment available, is rarely able to bring out the true personality of a home. Despite our best efforts, few Realtors can capture the essence of a superlative home in the way the a professionally trained and educated photographer can.

Our professionals will create the visual foundation upon which the promotional campaign will be based.

[ Our Custom Brochures ] 
A standard brochure does not work for everyone.  Some homes are expressed with architectural photography, some with landscape photography, some with historic backgrounds, some with panoramic views, some with architectural renderings.  Each brochure we design is created to highlight the property’s unique strengths.  One brochure does not fit all.

[ Custom Web Page ]

Syndication of listings to the various real estate is important.  However, expressing a unique property over real estate portals (Trulia/Yahoo/Realtor.com) means limited photographic representation as the images are dramatically degraded in both size and clarity.  Having a custom site means having the most powerful virtual calling card possible.  It also increases the likelihood that a property can be found on address searches and the agent most qualified to handle the inquiry is the one that receives the call.

[ Agent Present for all Showings ]

Being present for all showings is common at the upper end of the market.  The introduction of a listing agent into the sales situation often times has a negative effect if the agent is not cognizant of the effect of their presence.  Being versed in the techniques for demonstrating property in the presence of the buyer and buyer’s broker is paramount.  It also provides great intelligence to the seller about how the property is being perceived by the buying public and the agent community.

[ Historic Research ]  

Much of the housing stock in Richmond was built prior to 1930 and thus comes with architectural and historical significance.  Understanding what to look for and the resources that are available to demonstrate the historical elements of the home means increased value for the seller.  Our contact within the architectural community and other resources (ACORN, DHR,  Part 1 Studies) means access to those that can complete the story.

[ Internet Exposure ]

The following graphic illustrates how One South leverages all of the available tools to best promote your listing.

With one of the highest sales prices and shortest marketing time in the Metro, we understand how to best combine web, print, ‘e’ and professional photography for the benefit of our clients.

[ Click any box to learn more ]

Open Houses Printed Materials Targeted Email Blasts ListHub One South Websites IDX MLS Listing Photography
Open House – There are three basic types of open houses that agents use and for different purposes: Public Open Houses, Agent Caravans and Broker Open Houses.  Each type of open house has a specific purpose and is designed to help create a different result. Discuss with your agent the correct use of each.
Printed Materials – Print is still an integral part of marketing a property. A quality brochure is both memorable and powerful. Despite what the digital world would have us believe, printed materials still matter.
Targeted Email Blasts – Statistics show that 9 in 10 buyer use a Realtor in the sale of their property.  Likewise, all Realtors tend to specialize by geography, price and/or asset type.  Knowing this, One South created a proprietary software program to identify the agents most likely to be working with a buyer with a profile that matches the property you need to sell.  By understanding buyer agent tendencies, One South is able to communicate with the Realtor community more accurately, more often and with less noise to the end user.
ListHub – Listhub is a service we subscribe to that allows our listings to be pushed to an incredible number of Property Search Search sites across the web.  Trulia, Zillow, Realtor.com, Homes.com and a host of others all use Listhub as one of their primary sources for properties that are currently being marketed. Listhub syndicates to the following sites – http://www.listhub.com/publisher-list.html

One South Websites – Roughly 7 in 10 buyers use a local modifier in the searches such as ‘Richmond VA.’  Our web strategy is predicated largely on that premise.

IDX – the Internet Data EXchange is best described as the set of rules by which competing brokerages are allowed to display other brokerage’s listings on their own sites (and vice versa.)  The IDX feed is provided by the local MLS to all participants so that ALL available properties may be displayed.
Your property will appear on the following brokerage’s websites to help it gain maximum exposure:

  • Long and Foster
  • Remax
  • Coldwell Banker
  • C21
  • Keller Williams
  • Joyner Fine Properties
  • Hometown Realty
  • Others who participate in IDX
MLS Listing – the Multiple Listing Service is the database that Realtors use and represents the most detailed and up-to-date information about properties.  All other websites, portals or syndication sites pull their information from the MLS making it ‘Ground Zero‘ for available properties and comparable sales.
Professional Photography – 9 in 10 people begin their search on the web and high quality photography is the number one reason why listings get views. Working with professional photographers is the best way to position a listing in the best light.

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One South Realty Group, LLC

[ a ] 2314 W Main Street RVa 23220
[ o ] 804.767.7563
[ e ] info@richmondluxuryneighborhoods.com

Copyright 2013-16 // Site By One South Realty Group

The Photos You See…

...are intended to be representative of architectural styles available in the neighborhoods and are not intended to suggest that these homes are for sale. A list of homes available in the neighborhoods or along the streets highlighted can be found by clicking on the images.